The promotional price is the most obvious marker at the start of the promotion. To check whether the promo has been launched, manufacturers conduct an audit of yellow/red price tags. Many companies have made auditing a mandatory step of the visit, and we have automated it using TECHNOPEAK/Agent. The photography assistant will tell the auditor how to take a good picture: at the right angle, clear, not too dark or illuminated. Consolidated reporting from the stores will be available for marketing services in a mode close to real time.

During the promotion, the goods are sold faster. Of course, putting them on the shelf is the task of the store. But the staff is almost always overloaded, and an empty space in place of the promotional SKU is not a rare story. And if there are no goods — there are no sales. A manufacturer who does not control the situation will not even know that the promo has failed due to the lack of goods.

The goods must be in the store's warehouse in the volume that was predicted for the promo. If there is a failure in the supply chain, the merchandiser records the out-of-stock and generates an alert in the mobile application. Alerts are received by KAM in real time. For many manufacturers, the processing of such notifications is a top priority: the sooner the situation is corrected, the less the company´s losses will be.
Yes, an empty warehouse can be a reflection of fundamental problems in logistics. But if sales force keeps its finger on the pulse, the manufacturer can monitor the situation in real time, allowing you
to understand the reasons for success or failure of the promo and make management decisions in time.