Who ruined your promo at the supermarkets?
Manufacturers invest huge amounts of money in forecasting, planning, and organizing promotions in supermarkets. But the result of the campaign will be in question if there is a discrepancy at the implementation stage. As an example, if the services in the trading floor do not have time to replace the price tags. How can a manufacturer solve the problem of the "last mile" and find the reasons why promotions do not make a profit?
What prevents the promo from being profitable?
The accuracy of data collected by field staff increases
from 70% to 95-96%