Where are my POSMs and how can I effectively control them?
Let´s talk about the management of refrigeration and advertising equipment of the manufacturer in retail outlets. POSMs are powerful sales drivers and a big headache for the manufacturer. The equipment fleet of large suppliers of beverages or cigarettes totals up to 250 thousand units, the annual budgets for the maintenance of POSM reach millions of euros.
IR and IoT technologies already allow to conduct a total monitoring: control promo, measure door openings and shelf weight. But for many manufacturers, POSM management is still automated separately, accounting is carried out in different systems. Solving this technologically simple task can become a growth point for an FMCG company.
The main problems with the equipment