On Shelf Availability:
How not to loose sales?
Today we will talk about lost sales and the most important indicator for an FMCG company - availability of goods on the shelf.
Failure can occur at any part of the chain of movement of goods from production to the end buyer. But there is a situation that blocks all the efforts of the manufacturer, distributor and retailer: if the product is not on the shelf, there will be no sale. Therefore, maintaining the OSA level (On Shelf Availability) remains the most important task of distribution.