How to Increase Marginality in Independent Retailers?
The imminent death of non-chain retail was predicted 10 years ago. But the shops near home still are still living and giving good profitability from a number of categories, including alcohol. We know a few success stories of manufacturers growing due to "tradition", but most companies do not see growth potential in the channel — especially those whose production is already 100% loaded. Therefore, the leading route-to-market strategy in non-chain retail is to increase marginality by reducing costs.
The obvious cost-cutting part is field employees: they take the lion's share of budgets. Let's talk about how to optimize sales force and not lose territory.
Amortization of staff reductions