According to the POI Institute, one of the main problems of promotional digitization is the lack of correct integration between RGM and SFA. The planning and implementation of TMA is carried out in different environments, there are problems with data import/export, information is not always properly translated into fields. As a result, up to 60% of the promo activities are unprofitable…

Let's talk about the management of refrigeration equipment and manufacturer's promotion at points of sale. POSMs are a powerful sales engine and a big headache for manufacturers. The equipment fleets of the main suppliers of beverages or cigarettes total up to 250,000 units, with annual budgets for POSM maintenance reaching millions of euros…

Reducing lost sales does not require significant investment and seems to be one of the obvious ways to increase profit. All well-known FMCG manufacturers are building processes to maintain OSA. But not everyone succeeds in achieving the goal. Let's talk about how to increase OSA systemically.

Let's talk about the automation of trade audit based on neural networks. The open data of the FMCG market confirms the positive impact of audit digitization on OSA. But there are two sides to any coin, and today we will analyze the most popular misconceptions when launching the technology.

The leading route-to-market strategy in non-chain retail is to increase marginality by reducing costs. The obvious cost-cutting part is field employees: they take the lion's share of budgets. Let's talk about how to optimize sales force and not lose territory.

We bring to your attention the most interesting moments of the Q&A session about the real experience of using Image Recognition. The case of one of the largest FMCG companies producing alcohol goods, which introduced neural networks into trade audit 7 years ago.

The value of a good forecast is recognized by 100% of companies. And only 10% of them use special tools for forecasting. The reason is that business incorrectly perceives and uses the information received — common myths and false ideas interfere. Let's talk about the five most "popular" myths about forecasting.